According to the author Kalle lasn, in the article Hype, advertisement has become wide spread and is crowing the mind of the Americans consumers . While you wake up in the morning until you go back to bed at night, You can hear commercial on the radio and while you travel throughout the day, ads are posted on billboards ,gas nozzle and even the bank machine. The author emphasize that the consumers does not relies how ridiculous this is.
I agree with the author because while watching all these commercials on TV and view the posted ads throughout the community it giving the consumers an invitation to come in and buy. After many years of spending and consumers racking up their credit cards this put the consumers in debt and the economy at risk of a recession.
Take for instant these new school teenagers who strive on getting the best designer clothing with logos like Prada, Nike, Gucci ,Louis Vuitton and many other designer clothing which are very expensive. Teenagers watch a lot of television ,so they are expose to million of commercial throughout the day which can put many pressure on parents and their bank account.
I take the subway to school and there are enough commercial that will cause me to go in sane or go out and spend money I saved. Everyday of the week in my neighborhood our mail box is flood with flyers circlers advertising something of the sort.
Businesses need to advertise so we the consumer can see what their product is all about however they need to minimize the overflow of advertisement.
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